Brief 3 – Break down of advert

The image above shows screenshots of different phases in the advert. Because they showed the car from different angles such as from the front, back and the side, it gave the car a 3D illusion. The combination of a moving image as the background and a still image in the foreground gave this advert the illusion of depth.

Also in this image, we can see the common colour is yellow which goes well with both colours of the cars. For my advert, I have to pick a common colour that compliments the colours of the car.

They also used different shades of yellow to give the advert diversity yet keep the colour scheme going.

FiatUK (2016) FRESH: New fiat 500. Available at: https://www.youtube.com/watch?v=zHBgmNKNm3Y (Accessed: 1 June 2016).

The song in this advert goes well with the movement of the elements, such as the lemon resembling the sun and the advert is brightly lit. For my advert, I have to research songs that compliment the advert, that are catchy and well known.

Related posts in course unit

  1. Brief 3 – Research (advert)
  2. Brief 3 – Cars and their colours
  3. Brief 3 – What makes a successful advert?
  4. Brief 3 – Changes
  5. Brief 3 – 1st draft – Left Brain Tunnel
  6. Brief 3 – Names
  7. Brief 3 – Final storyboard
  8. Brief 3 – Research (Stealing)
  9. Brief 3 – Research (Barthes)
  10. Brief 3 – Final Video and Artist Statement
  11. Brief 3 – Research (Tutorials)
  12. Brief 3 – Songs!
  13. Brief 3 – Brainstorming
  14. Brief 3 – 1st Draft – Right Brain Tunnel
  15. Brief 3 – References