Brief 3 – Research (advert)

FiatUK (2016) FRESH: New fiat 500. Available at: https://www.youtube.com/watch?v=zHBgmNKNm3Y (Accessed: 1 June 2016).

I found this advert that uses photo manipulation to create a video montage. This is what I intended to do with my advert. The combination of bright colours, simple text fonts, and phrases along with a catchy song is what makes this a successful advert.

 

In this advert, I noticed that they played around with contrasting ideas, similar to what I intend to do. On one side they have the yellow car with a lemon and on the other side is a red car with a grey background. By splitting the screen we were able to see the contrast side by side.

I intended to use this technique in my work I believe it would make the  idea stand out more to the viewer.

Related posts in course unit

  1. Brief 3 – Break down of advert
  2. Brief 3 – Names
  3. Brief 3 – What makes a successful advert?
  4. Brief 3 – Cars and their colours
  5. Brief 3 – Research (Barthes)
  6. Brief 3 – Research (Stealing)
  7. Brief 3 – Research (Tutorials)
  8. Brief 3 – Final Video and Artist Statement
  9. Brief 3 – Changes
  10. Brief 3 – 1st draft – Left Brain Tunnel
  11. Brief 3 – Final Idea
  12. Brief 3 – Final storyboard
  13. Brief 3 – References
  14. Brief 3 – Research – Left/Right Brain in marketing
  15. Brief 3 – 1st Draft – Right Brain Tunnel