Link — https://vimeo.com/169634756 ARTIST STATEMENT An Advert for Kaz Cars is a fully animated video created by Lola. She explored the theory of left-brain and right-brain used in the advertising industry. The advert was aimed at different types of people,...
Bibliography ***SHAUNA*** (2007) Rascal Flatts – life is a highway. Available at: https://www.youtube.com/watch?v=QM88kxxMlhQ (Accessed: 1 June 2016). 0coincidences (2009) Chuck Berry Route 66. Available at: https://www.youtube.com/watch?v=tg2EbJy-9dc (Accessed:...
In the Fiat advert, they showed the similarities between a lemon not only through the colour scheme but through shape comparing. The image on the right shows this. In terms of what I can relate to my car wheel. I am aiming for a themed advert and the wheel reminded me...
Miller, J. (2012b) The right brain vs. Left brain of marketers [Infographic]. Available at: http://blog.marketo.com/2012/01/the-right-brain-vs-left-brain-of-marketers.html (Accessed: 3 June...
Prakel, D. (2010) The fundamentals of creative photography. Switzerland: AVA Publishing SA. The image above is from a section in a book called, ‘The Fundamentals of Photography’ by David Prakel (2010) The section above really stood out to me because I had...
Original Image NyelenehArt (2016) Ink splashes effect Photoshop Tutorial. Available at: https://www.youtube.com/watch?v=huVJej4nAdY (Accessed: 2 June 2016). My Edited Image Made a tunnel out of paint splashes, the original image is above on the left. To make a tunnel...
This is my first draft, I made the tunnel scene for the ‘left’ brain advert. I original tried to make the video in Premiere but I couldn’t get a reflection on the car. I then used After Effects and used the cylinder perspective effect in After...
I downloaded stock images of cars from Fotolia. I had a few issues with the cars that they had. They had the same car in two different colours, but the photos weren’t taken from the same angles. Therefore, if I wanted a side view of the red car, they...
In order to make this advert as realistic as possible, I came up with a name for the car and the company. I took inspiration from the Fiat advert. At the end of the advert, they show the name of the company, the car, and the company’s website along with their...
The images below show my final storyboard. I decided to make two adverts, to consider the different aspects of how adverts affect people emotionally. I know that the concept of people either being left brained or right brained is not a proven fact but I’d like...
From the articles listed below, I learnt these tips that I will carry with me through this project. Martin, S. (2014) Attention Grabbers: 5 essentials to make your marketing stand out. Available at: https://blog.crazyegg.com/2014/03/04/attention-grabbers/...
Currently researching songs in adverts and how a song can make an advert successful. M&S (2016) M&S: The art of summer – TV ad 2016. Available at: https://www.youtube.com/watch?v=LR4BD-0Yl3Y (Accessed: 1 June 2016). I like how the text changes on the...
The image above shows screenshots of different phases in the advert. Because they showed the car from different angles such as from the front, back and the side, it gave the car a 3D illusion. The combination of a moving image as the background and a still image in...
Originally I was going to produce a shoe advert but now I’m going to be using cars. I changed my subject because I didn’t have access to the right lighting equipment I needed in order to take a professional looking image I tried using pixabay, to get free...
I researched how to make adverts in photoshop and I found these videos very helpful. Mir Rom (2015) Photoshop Tutorial creative abstract Adidas poster. Available at: https://www.youtube.com/watch?v=IIiHw0pJoMg (Accessed: 1 June 2016). BazDZN – Tutorials &...
FiatUK (2016) FRESH: New fiat 500. Available at: https://www.youtube.com/watch?v=zHBgmNKNm3Y (Accessed: 1 June 2016). I found this advert that uses photo manipulation to create a video montage. This is what I intended to do with my advert. The combination of bright...
I had a tutorial with my teacher and he suggested an idea for my project. I intended to produce a series of photos adverting trainers. But producing photos of trainers is boring and would not push me creatively. So my teacher suggested that I experiment with the idea...
The brief says we should develop a project around our interests. I am interested in adverting photography so that was what I wanted to produce for my final outcome. the images below show my brainstorming for this project. At the moment, I am currently thinking of...
Brief 3 – Individual Project “Develop a project proposal/brief based on your own interests and research” Guidelines: • It must be based on further ‘arts research’ • It may include the development of work from this semester’s journaling activities • It must relate to...
