Brief 3 – What makes a successful advert?

From the articles listed below, I learnt these tips that I will carry with me through this project.

 

Martin, S. (2014) Attention Grabbers: 5 essentials to make your marketing stand out. Available at: https://blog.crazyegg.com/2014/03/04/attention-grabbers/ (Accessed: 1 June 2016).
Conran, J. (2014) How to grab your target’s attention in 8 seconds (or less). Available at: http://www.inc.com/joshua-conran/how-to-grab-your-target-s-attention-in-8-seconds-or-less.html (Accessed: 1 June 2016).
  • AIDA stands for Attention, Interest, Desire, and Action
  • Let the photos speak for you
  • Use photos, sound, video, words and illustrations to your advantage
  • Keep your point clear and concise
  • Keep it simple

Related posts in course unit

  1. Brief 3 – References
  2. Brief 3 – Research (advert)
  3. Brief 3 – Break down of advert
  4. Brief 3 – Songs!
  5. Brief 3 – Research (Tutorials)
  6. Brief 3 – Final Idea
  7. Brief 3 – Research (Stealing)
  8. Brief 3 – Names