Brief 3 – What makes a successful advert?

From the articles listed below, I learnt these tips that I will carry with me through this project.   Martin, S. (2014) Attention Grabbers: 5 essentials to make your marketing stand out. Available at: https://blog.crazyegg.com/2014/03/04/attention-grabbers/...

Brief 3 – Songs!

Currently researching songs in adverts and how a song can make an advert successful. M&S (2016) M&S: The art of summer – TV ad 2016. Available at: https://www.youtube.com/watch?v=LR4BD-0Yl3Y (Accessed: 1 June 2016). I like how the text changes on the...

Brief 3 – Break down of advert

The image above shows screenshots of different phases in the advert. Because they showed the car from different angles such as from the front, back and the side, it gave the car a 3D illusion. The combination of a moving image as the background and a still image in...

Brief 3 – Changes

Originally I was going to produce a shoe advert but now I’m going to be using cars. I changed my subject because I didn’t have access to the right lighting equipment I needed in order to take a professional looking image I tried using pixabay, to get free...

Brief 3 – Research (Tutorials)

I researched how to make adverts in photoshop and I found these videos very helpful. Mir Rom (2015) Photoshop Tutorial creative abstract Adidas poster. Available at: https://www.youtube.com/watch?v=IIiHw0pJoMg (Accessed: 1 June 2016). BazDZN – Tutorials &...